![]() ![]() ![]() Date spots in your city or a gardening tutorial are perfect searches for the platform.Īnother reason users choose TikTok is that the answer will always be provided by a subject matter expert, not a niche blogger. TikTok’s video format makes a lot more sense if you’re looking for answers where the visual matters. Since you don’t need a perfect or factual answer, you can use TikTok to find it. These are low stakes searches where the outcome is unlikely to cause you harm. We’re seeing TikTok take market share from Google in verticals such as food, gardening, and travel. There are a few different factors at play in how we choose the search engine to solve our need in the moment, but at the end of the day, TikTok and Google satisfy very different search intents. It’s dedicated to a particular area of focus and a particular format: video. TikTok is an internal search engine for TikTok content. Now the next step for TikTok seems to be turning into the next big search engine. We’ve seen the app go from dancing teenagers to influencing shopping behavior across the world. User behavior on TikTok has been evolving as its popularity grows. And it’s not just for the kids - with over 1 billion users, it’s popular across all demographics. ![]() TikTok has absolutely taken the world by storm since 2020. ![]()
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